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Customer Store Loyalty on Supermarkets in Kenya: a Case Study of Nakumatt Supermarkets in Nairobi Catherine Achieng
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Customer Store Loyalty on Supermarkets in Kenya: a Case Study of Nakumatt Supermarkets in Nairobi
Catherine Achieng
The book discusses customer loyalty and what incentives are used to motivate customer loyalty in the nakumatt stores, within Kenya. We find that depending on the location of the stores different categories of age groups are attracted and again there is influence of the economic power on specific purchases
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 14, 2012 |
| ISBN13 | 9783659222573 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 68 |
| Dimensions | 150 × 4 × 226 mm · 113 g |
| Language | English |
See all of Catherine Achieng ( e.g. Paperback Book )