Faktory Potrebitel'skogo Povedeniya: Issledovanie I Primenenie Pri Formirovanii Upravlencheskikh Resheniy Organizatsii - Larisa Cheglakova - Books - LAP LAMBERT Academic Publishing - 9783659212147 - August 10, 2012
In case cover and title do not match, the title is correct

Larisa Cheglakova
Faktory Potrebitel'skogo Povedeniya: Issledovanie I Primenenie Pri Formirovanii Upravlencheskikh Resheniy Organizatsii Russian edition

Price
HK$ 576
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 17 - 23
Get notified about new Larisa Cheglakova releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Rabota posvyashchena aktual'nym problemam issledovaniya faktorov potrebitel'skogo povedeniya i ikh ispol'zovaniya pri formirovanii upravlencheskikh resheniy organizatsii. Vazhnoe mesto v ney otvoditsya izucheniyu metodicheskikh osnov issledovaniya potrebiteley. V rezul'tate analiza otechestvennoy i zarubezhnoy literatury predlozhena model' potrebitel'skogo povedeniya i razrabotannaya na ee baze klassifikatsiya faktorov. Po vydelennym napravleniyam provedeny issledovaniya potrebiteley i predstavleny rezul'taty otsenki stepeni vliyaniya razlichnykh faktorov na ikh povedenie. S uchetom osobennostey potrebitel'skogo povedeniya razrabotany meropriyatiya po sovershenstvovaniyu kompleksa marketinga organizatsii. Rabota prednaznachena dlya uchenykh i spetsialistov, zanimayushchikhsya problemami marketingovykh issledovaniy potrebiteley, slushateley shkol biznesa i menedzherov predpriyatiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 10, 2012
ISBN13 9783659212147
Publishers LAP LAMBERT Academic Publishing
Pages 228
Dimensions 150 × 13 × 225 mm   ·   358 g
Language German  

See all of Larisa Cheglakova