Faktory Potrebitel'skogo Povedeniya: Issledovanie I Primenenie Pri Formirovanii Upravlencheskikh Resheniy Organizatsii - Larisa Cheglakova - Books - LAP LAMBERT Academic Publishing - 9783659212147 - August 10, 2012
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Larisa Cheglakova
Faktory Potrebitel'skogo Povedeniya: Issledovanie I Primenenie Pri Formirovanii Upravlencheskikh Resheniy Organizatsii Russian edition

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Rabota posvyashchena aktual'nym problemam issledovaniya faktorov potrebitel'skogo povedeniya i ikh ispol'zovaniya pri formirovanii upravlencheskikh resheniy organizatsii. Vazhnoe mesto v ney otvoditsya izucheniyu metodicheskikh osnov issledovaniya potrebiteley. V rezul'tate analiza otechestvennoy i zarubezhnoy literatury predlozhena model' potrebitel'skogo povedeniya i razrabotannaya na ee baze klassifikatsiya faktorov. Po vydelennym napravleniyam provedeny issledovaniya potrebiteley i predstavleny rezul'taty otsenki stepeni vliyaniya razlichnykh faktorov na ikh povedenie. S uchetom osobennostey potrebitel'skogo povedeniya razrabotany meropriyatiya po sovershenstvovaniyu kompleksa marketinga organizatsii. Rabota prednaznachena dlya uchenykh i spetsialistov, zanimayushchikhsya problemami marketingovykh issledovaniy potrebiteley, slushateley shkol biznesa i menedzherov predpriyatiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 10, 2012
ISBN13 9783659212147
Publishers LAP LAMBERT Academic Publishing
Pages 228
Dimensions 150 × 13 × 225 mm   ·   358 g
Language German  

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