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Business Plan and Marketing Strategy to Set Up a Fitness Center Hannay Samuel
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Business Plan and Marketing Strategy to Set Up a Fitness Center
Hannay Samuel
The present document reports on research performed during the academic year 2010-2011 for the purpose of elaborating a business plan for the design of a new fitness centre in the neighbourhood of Liège. The book presents: the results of an external environment analysis, the Key Success Factors (KSF) in the fitness industry, a market research report, a detailed study of market potential carried out on the local level, the segmentation, targeting and marketing positioning, the budget for and distribution of advertising (ATL or BTL), the financial forecasts and business model of the fitness centre and, finally, the general conclusion.
Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 1, 2013 |
| ISBN13 | 9783659199967 |
| Publishers | LAP Lambert Academic Publishing |
| Pages | 116 |
| Dimensions | 229 × 154 × 13 mm · 181 g |
| Language | English |
See all of Hannay Samuel ( e.g. Paperback Book )