Yazyk Biznesa: Zhanrovedcheskiy Aspekt: Problemy Issledovaniya Rechevykh Zhanrov V Predmetnoy Oblasti "Biznes" - Elena Petrushova - Books - LAP LAMBERT Academic Publishing - 9783659197437 - August 6, 2012
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Elena Petrushova
Yazyk Biznesa: Zhanrovedcheskiy Aspekt: Problemy Issledovaniya Rechevykh Zhanrov V Predmetnoy Oblasti "Biznes" Russian edition

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V knige rassmatrivayutsya problemy sistematizatsii rechevykh zhanrov, funktsioniruyushchikh v sfere biznes-obshcheniya. Zhanrovaya spetsifika biznes-tekstov raskryvaetsya posredstvom analiza ikh tematicheskikh, kompozitsionno-strukturnykh i stilisticheskikh osobennostey. Vyyavlennye zakonomernosti pozvolyayut predstavit' massiv sovremennykh tekstov graficheski v vide polevoy struktury rechevykh zhanrov v sisteme delovoy kommunikatsii. Adresuetsya spetsialistam po obshchim problemam teorii yazyka, teorii kommunikatsii, analiza diskursa, studentam i aspirantam filologicheskikh fakul'tetov, a takzhe chitatelyam, interesuyushchimsya voprosami rechevoy kommunikatsii v predmetnoy oblasti "Biznes". Rezul'taty nastoyashchego issledovaniya mogut sposobstvovat' dal'neyshemu razvitiyu teorii delovoy kommunikatsii. a takzhe nayti primenenie v praktike prepodavaniya inostrannykh yazykov i v teorii perevoda kak osobogo vida mezh"yazykovoy kommunikatsii, v sovershenstvovanii kotoroy vazhnuyu rol' igrayut deyatel'nostnye kontseptsii obshcheniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 6, 2012
ISBN13 9783659197437
Publishers LAP LAMBERT Academic Publishing
Pages 116
Dimensions 150 × 7 × 225 mm   ·   191 g
Language German  

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