Ashish Mathur

Tourist Perceptions for Heritage and Culture: a Case of the Desert Destination of Jodhpur Ashish Mathur

Heritage sites are soul of any destination and they are becoming increasingly popular among the tourists. One of the primary reasons for the same is that they are connected with historical events, which have important landmark in history or mankind. The purpose of this study is to evaluate tourist?s perspectives to visit the heritage sites. The key issues relate to the dimensions of attractions and the perceptions of the tourist for these variables. The study also include the primary visitor?s objective to learn about the site, the ease with which access to the site can be obtained and the existence of social experiences between relevant visitors groups that may be extended to the site. These key issues identified play a significant role on creating a marketing strategy to market the heritage sites, keeping in mind the emotional states of potential tourists. Similarly, the nature of the packaging of the site, the channels of visitor access to be encouraged and how pricing is to be used as a marketing tool in a way that it is appropriate for the different groups of visitors to the site, all present unique marketing challenges.