Distributsiya Tovarov: Logistika I Marketing Zakupok I Prodazh - Vitaliy Shumaev - Books - LAP LAMBERT Academic Publishing - 9783659160479 - July 2, 2012
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Vitaliy Shumaev
Distributsiya Tovarov: Logistika I Marketing Zakupok I Prodazh Russian edition

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V monografii pokazana logistika kak effektivnyy instrument upravleniya ekonomikoy. Rassmotreny osobennosti raspredelitel'noy i marketingovoy logistiki, logisticheskie uslugi, a takzhe zarubezhnyy opyt ikh primeneniya. Proveden analiz raboty distributsii na primere kompanii Setevaya laboratoriya (NetLab g. Moskva) na osnove ispol'zovaniya peredovykh informatsionnykh tekhnologiy upravleniya. Kniga prednaznachena dlya rabotnikov distributorskikh kompaniy, logisticheskoy infrastruktury, a takzhe mozhet byt' polezna nauchnym sotrudnikam, studentam, slushatelyam magistratury i aspirantam VUZov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 2, 2012
ISBN13 9783659160479
Publishers LAP LAMBERT Academic Publishing
Pages 172
Dimensions 150 × 10 × 225 mm   ·   254 g
Language Russian  

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