Marketingovye Faktory Razvitiya Roznichnoy Torgovli Megapolisa: Kandidatskaya Dissertatsiya - Ol'ga Leushina - Books - LAP LAMBERT Academic Publishing - 9783659144134 - June 26, 2012
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Ol'ga Leushina
Marketingovye Faktory Razvitiya Roznichnoy Torgovli Megapolisa: Kandidatskaya Dissertatsiya Russian edition

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V rabote rassmotren marketingovyy podkhod k sisteme razvitiya i upravleniya torgovley; obosnovano povyshayushcheesya vozdeystvie vneshney sredy na biznes-protsessy v torgovle; razrabotana klassifikatsiya faktorov okruzhayushchey sredy i opredeleny ikh sushchestvennye kharakteristiki. Proveden kompleksnyy analiz vneshney sredy, a tak zhe predlozhena i aprobirovana metodika kolichestvennoy otsenki vliyaniya vneshney sredy na roznichnuyu torgovlyu megapolisa. V rezul'tate chego polucheny dannye po otnositel'noy vazhnosti faktorov vneshney sredy, urovnya ikh vliyaniya i dinamike izmeneniya. s pomoshch'yu SWOT-analiza opredeleny napravleniya razvitiya roznichnoy torgovli megapolisa.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 26, 2012
ISBN13 9783659144134
Publishers LAP LAMBERT Academic Publishing
Pages 188
Dimensions 150 × 11 × 225 mm   ·   298 g
Language German  

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