Arkhetipicheskie Prezentatsii Kul'tury V Reklamnykh Mifakh: Sotsiokul'turnyy Analiz - Stanislava Bazikyan - Books - LAP LAMBERT Academic Publishing - 9783659125621 - May 17, 2012
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Stanislava Bazikyan
Arkhetipicheskie Prezentatsii Kul'tury V Reklamnykh Mifakh: Sotsiokul'turnyy Analiz Russian edition

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Predstavlennaya monografiya posvyashchena sotsiokul'turnomu i filosofskomu analizu arkhetipicheskoy i mifologicheskoy syuzhetiki reklamnykh manipulyatsiy v prostranstve potrebitel'skogo obshchestva. V monografii predstavlena avtorskaya klassifikatsiya sotsiokul'turnykh modeley interpretatsii i deformatsii mifa i arkhetipa v reklamnykh stsenariyakh, a takzhe razrabotany metodicheskie rekomendatsii, adresovannye potrebitel'skomu soobshchestvu, kotorye pozvolyat minimizirovat' zavisimot' zhizni cheloveka ot zasil'ya reklamnykh tekhnologiy. Adresovano studentoam vsekh spetsial'nostey vysshikh uchebnykh zavedeniy, prepodavatelyam, a takzhe chitatelyam, interesuyushchimsya sovremennymi mifami kak spetsificheskimi manipulyativnymi tekhnologiyami v ramkakh massovykh kommunikatsiy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 17, 2012
ISBN13 9783659125621
Publishers LAP LAMBERT Academic Publishing
Pages 252
Dimensions 150 × 14 × 225 mm   ·   393 g
Language German  

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