Viju Mathew

Entrepreneurship and Sme: Contemporary Issues and Economies Viju Mathew

Entrepreneurship has emerged as one of the core activity for self sustainability, contribution to the national economy and generating employment. The developed countries have well set policy encouraging entrepreneur to bring into main stream to nurture talents and develop entrepreneurial activities adding to the growth. While in developing countries lack of policies, and support pulling back the entrepreneur to undertake public or private jobs leaving behind the dreams of starting own business. Deliberately this book presents a variety of perspective on entrepreneurship giving overview of entrepreneurship concepts and theories followed by business plan. The third part is devoted to women entrepreneurship. Fourth, is the application of entrepreneurial marketing followed by dimensions of Asian countries and sixth part highlight on emerging issues and trends MSME sector in India. Last part focuses on sustainable entrepreneurship for business development by innovation. The richness of this diverse area offers a reasonable foundation on which future generations of researchers, academics and practitioners can draw attention into policy development encouraging entrepreneurship.