Ontologiya Sensornykh Metafor V Angloyazychnom Reklamnom Diskurse - Marina Zhevtunova - Books - LAP LAMBERT Academic Publishing - 9783659112713 - January 22, 2014
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Marina Zhevtunova
Ontologiya Sensornykh Metafor V Angloyazychnom Reklamnom Diskurse Russian edition

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Po priznaniyu mnogikh issledovateley, seychas v lingvistike otmechaetsya peresmotr pozitsiy po voprosam sootnosheniya yazyka i myshleniya, yazykovogo otrazheniya deystvitel'nosti. V poslednie tridtsat' let proiskhodit pod"em interesa k metafore ? ponyatiyu, sushchestvuyushchemu uzhe bolee dvukh tysyach let. Issledovateley privlekayut problemy, svyazannye s ekspressivnost'yu yazyka i rechi (ikh vozmozhnosti i potentsial) v naibolee shirokom i populyarnom tekstovom prostranstve ? reklame. Rabota posvyashchena analizu funktsionirovaniya sensornykh metafor v angloyazychnom reklamnom diskurse.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2014
ISBN13 9783659112713
Publishers LAP LAMBERT Academic Publishing
Pages 104
Dimensions 150 × 6 × 226 mm   ·   173 g
Language German  

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