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Experiencing Social Marketing in Limiting Family Size: Experiencing Social Marketing: a Study of Changing Attitude Towards Family Planning in Ethiopia Demeke Afework Tessema
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Experiencing Social Marketing in Limiting Family Size: Experiencing Social Marketing: a Study of Changing Attitude Towards Family Planning in Ethiopia
Demeke Afework Tessema
There exists a positive association between respondents? awareness of family planning practices and overall attitude towards family planning. There exists also a positive relationship between respondents? awareness and social marketing-mix elements i.e. higher the social marketing activities, better will be the awareness about the issues like family planning. Hence NGOs and government units would better work on increasing the awareness to help develop favorable attitude towards family planning.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 23, 2012 |
| ISBN13 | 9783659105197 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 64 |
| Dimensions | 150 × 4 × 226 mm · 104 g |
| Language | English |
