Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice - Thomas Kohne - Books - Springer Fachmedien Wiesbaden - 9783658473471 - October 3, 2026
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Insurance Marketing: Marketing and Sales in Insurance Companies: Theory and Practice

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This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. The application-oriented presentation, the latest legal framework and market developments as well as marketing highlights from insurance companies contribute to the necessary practical relevance.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2026
ISBN13 9783658473471
Publishers Springer Fachmedien Wiesbaden
Pages 568
Dimensions 150 × 220 × 10 mm   ·   1.11 kg
Language German  

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