Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling - Christoph Burmann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783658401887 - March 14, 2023
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Christoph Burmann
Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling Second Edition 2023 edition

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The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.

314 pages, 111 Illustrations, color; 8 Illustrations, black and white; XI, 314 p. 119 illus., 111 il

Media Books     Book
Released March 14, 2023
ISBN13 9783658401887
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 314
Dimensions 150 × 220 × 20 mm   ·   683 g
Language English  

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