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Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG Jörn Redler 1. Aufl. 2023 edition
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Forum Markenforschung 2021: Tagungsband der Konferenz DERMARKENTAG
Jörn Redler
Themenkreise dieses Tagungsbandes sind: Design und Management von Markenbeziehungen, Effekte und Design digitaler Markenkommunikation, Erfassung und Interpretation von Markenimages, Diskurse zur Relevanz der Markenforschung.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 29, 2023 |
| ISBN13 | 9783658395674 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 276 |
| Dimensions | 150 × 220 × 10 mm · 376 g |
| Language | German |
| Editor | Baumgarth, Carsten |
| Editor | Redler, Jorn |
| Editor | Schmidt, Holger J. |
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