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Digitales Dialogmarketing: Grundlagen, Strategien, Instrumente 2. Auflage 2021 edition
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Digitales Dialogmarketing: Grundlagen, Strategien, Instrumente
Das Dialogmarketing hat sich durch den Aufschwung des Online- und Social Media-Marketings grundlegend gewandelt. Experten aus Agenturen und Unternehmen sowie Hochschullehrer stellen in ihren Beiträgen die theoretischen Grundlagen des Dialogmarketings und die Anwendung in der Praxis dar.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 3, 2021 |
| ISBN13 | 9783658289584 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 847 |
| Dimensions | 150 × 220 × 20 mm · 1.39 kg |
| Language | German |
| Editor | Holland, Heinrich |
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