Advances in Advertising Research IX: Power to Consumers - European Advertising Academy - - Books - Springer Fachmedien Wiesbaden - 9783658248666 - December 25, 2018
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Advances in Advertising Research IX: Power to Consumers - European Advertising Academy Softcover reprint of the original 1st ed. 2018 edition

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

353 pages, 35 Illustrations, black and white; XII, 353 p. 35 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 25, 2018
ISBN13 9783658248666
Publishers Springer Fachmedien Wiesbaden
Pages 353
Dimensions 148 × 207 × 22 mm   ·   474 g
Language German  
Editor Cauberghe, Verolien
Editor Eisend, Martin
Editor Hudders, Liselot

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