Online Growth Options for Retailers - Schu - Books - Springer - 9783658182144 - May 24, 2017
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Schu
Online Growth Options for Retailers 1st ed. 2017 edition

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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

136 pages, 8 black & white illustrations, biography

Media Books     Book
Released May 24, 2017
ISBN13 9783658182144
Publishers Springer
Pages 136
Dimensions 148 × 210 × 11 mm   ·   335 g
Language German  

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