Reassessing the Relationship between Marketing and Public Relations - Dühring - Books - Springer - 9783658180331 - May 4, 2017
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Dühring
Reassessing the Relationship between Marketing and Public Relations 1st ed. 2017 edition

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Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

318 pages, 2 black & white illustrations, biography

Media Books     Book
Released May 4, 2017
ISBN13 9783658180331
Publishers Springer
Pages 318
Dimensions 148 × 210 × 18 mm   ·   436 g
Language German  

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