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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement Alexander Dierks 1st ed. 2017 edition
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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application - Innovatives Markenmanagement
Alexander Dierks
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel.
386 pages, 20 black & white illustrations, 2 colour illustrations, 2 colour tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 13, 2017 |
| ISBN13 | 9783658178215 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 386 |
| Dimensions | 148 × 210 × 21 mm · 521 g |
| Language | German |
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