Measuring Country Image: Theory, Method, and Effects - Alexander Buhmann - Books - Springer - 9783658154066 - September 5, 2016
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Alexander Buhmann
Measuring Country Image: Theory, Method, and Effects 1st ed. 2016 edition

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Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management.

163 pages, 15 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 5, 2016
ISBN13 9783658154066
Publishers Springer
Pages 147
Dimensions 148 × 210 × 9 mm   ·   204 g
Language German  

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