Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management - Monika Maria Moehring - Books - Springer - 9783658057206 - May 5, 2014
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Monika Maria Moehring
Innovation in a High Technology B2B Context: Exploring Supply Networks, Processes and Management 2014 edition

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Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations.

316 pages, 50 black & white illustrations, 36 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 5, 2014
ISBN13 9783658057206
Publishers Springer
Pages 291
Dimensions 148 × 210 × 18 mm   ·   421 g
Language French  

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