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Strategische Onlinekommunikation: Theoretische Konzepte und empirische Befunde Olaf Hoffjann 2015 edition
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Strategische Onlinekommunikation: Theoretische Konzepte und empirische Befunde
Olaf Hoffjann
Zehn Jahre nach Beginn der Fachdiskussion zu PR und sozialen Medien gibt dieser Band auf Basis aktueller Untersuchungen Einblick in die Praxis und in aktuelle Herausforderungen der Organisationskommunikation im Internet.
331 pages, black & white illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 23, 2014 |
| ISBN13 | 9783658033958 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 331 |
| Dimensions | 165 × 213 × 18 mm · 454 g |
| Language | German |
| Editor | Hoffjann, Olaf |
| Editor | Pleil, Thomas |
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