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Der Wertschopfungsbeitrag von Corporate Publishing: Effekte formaler und inhaltlicher Gestaltungsmerkmale von Kundenmagazinen Florian Haumer 2013 edition
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Der Wertschopfungsbeitrag von Corporate Publishing: Effekte formaler und inhaltlicher Gestaltungsmerkmale von Kundenmagazinen
Florian Haumer
?Florian Haumer zeigt, dass die klassischen Methoden der kommunikationswissenschaftlichen Wirkungsforschung in der Lage sind, betriebswirtschaftlich relevante Effekte einzelner Instrumente der Unternehmenskommunikation nachzuweisen.
195 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 25, 2013 |
| ISBN13 | 9783658022402 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 195 |
| Dimensions | 148 × 210 × 12 mm · 281 g |
| Language | German |
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