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Medienmanagement und offentliche Kommunikation: Der Einsatz von Medien in Unternehmensfuhrung und Marketing Thomas Becker 2014 edition
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Medienmanagement und offentliche Kommunikation: Der Einsatz von Medien in Unternehmensfuhrung und Marketing
Thomas Becker
Beide Aspekte stellt das Lehrbuch Medienmanagement und öffentliche Kommunikation für Studium und Berufspraxis vor und dient damit als Kompass für die Anwendung erfolgreicher Unternehmenskommunikation.
382 pages, Bibliography; 109 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 27, 2014 |
| ISBN13 | 9783658008864 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 382 |
| Dimensions | 168 × 239 × 24 mm · 668 g |
| Language | German |
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