Internal Brand Management in an International Context - Innovatives Markenmanagement - Christina Ravens - Books - Springer - 9783658007539 - November 20, 2013
In case cover and title do not match, the title is correct

Christina Ravens
Internal Brand Management in an International Context - Innovatives Markenmanagement 2014 edition

Get an email once the item is available
Do you have a profile? Log in
Get notified about new Christina Ravens releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand's identity, so called brand citizenship behavior. This research further analyzes the impact of an individual's cultural values on brand commitment which is an antecedent to brand citizenship behavior.

288 pages, 49 black & white illustrations, 79 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2013
ISBN13 9783658007539
Publishers Springer
Pages 323
Dimensions 148 × 210 × 20 mm   ·   451 g
Language German  

More from the same publisher

See all of Christina Ravens ( e.g. Paperback Book )