The Effects Of E-Commerce With Groceries On Germany?S Food Industry - Manuel Zander - Books - Grin Publishing - 9783656831112 - November 7, 2014
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Manuel Zander
The Effects Of E-Commerce With Groceries On Germany?S Food Industry

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Seminar paper from the year 2013 in the subject Economics - Micro-economics, grade: 8,5, Maastricht University (School of Business and Economics), course: International Business, language: English, abstract: This paper explains general aspects of E-Commerce with groceries and focuses on potential customers as well as on factors influencing the suppliers. Besides, it deals with recent characteristics of Germany's food industry, hence concentrates on the actual demand and supply at both the retail sector and the online trading sector. Subsequently, possible effects of E-Commerce with groceries on the food market are described and summarized. Diese Arbeit befasst sich mit den wichtigsten Aspekten von E-Commerce mit Lebensmitteln, mit potentiellen Zielgruppen, und mit verschiedenen Faktoren, die die Service-Anbieter beeinflussen. Des Weiteren wird die aktuelle Situation der deutschen Lebensmittelindustrie beschrieben - mit Bezug auf "traditionelle" Einzelhändler sowie Online-Händler. Schließlich werden mögliche Auswirkungen auf die Nahrungsmittelindustrie analysiert und zusammengefasst.

16 pages

Media Books     Book
Released November 7, 2014
ISBN13 9783656831112
Publishers Grin Publishing
Pages 16
Dimensions 178 × 254 × 20 mm   ·   250 g   (Weight (estimated))
Language German  

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