The Starbucks Brand: Branding - Silke Specht - Books - Grin Verlag - 9783656490579 - September 11, 2013
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The Starbucks Brand: Branding

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Scholarly Research Paper from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?


28 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 11, 2013
ISBN13 9783656490579
Publishers Grin Verlag
Pages 28
Dimensions 148 × 210 × 2 mm   ·   56 g
Language German  

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