A strategic analysis of Scandinavian airlines (SAS) - Johannes Walder - Books - Grin Publishing - 9783656407973 - April 16, 2013
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Johannes Walder
A strategic analysis of Scandinavian airlines (SAS)

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Scholarly Research Paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.

16 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 16, 2013
ISBN13 9783656407973
Publishers Grin Publishing
Pages 16
Dimensions 178 × 254 × 1 mm   ·   40 g
Language German  

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