Mercedes Benz Cars Germany - Market Analysis - Thilo Ketschau - Books - GRIN Verlag - 9783656391616 - March 15, 2013
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Thilo Ketschau
Mercedes Benz Cars Germany - Market Analysis

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Seminar paper from the year 2013 in the subject Economics - Other, grade: 2,0, University of applied sciences, Cologne, course: Marketing, language: English, abstract: An analysis of the German automotive market and the Mercedes-Benz cars division, as an actor on this market, are done. Therefore firstly the relevant external factors for the German automotive market are audited by examining its` political-legal, economical, sociological and technological factors. Secondly an internal audit is done by examining strengths and weaknesses of the German division of the company. As a result a holistic picture of Mercedes-Benz cars` market related situation is assessed.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 15, 2013
ISBN13 9783656391616
Publishers GRIN Verlag
Pages 40
Dimensions 150 × 220 × 10 mm   ·   73 g
Language German  

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