Brand Analysis Axe - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory - Alena Kalkum - Books - Grin Verlag - 9783656380177 - March 2, 2013
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Brand Analysis Axe - Consumer Behaviour Theories: Maslow Theory, Freudian Personality Theory, Involvement Theory


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Seminar paper from the year 2012 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, University of Newcastle, language: English, abstract: Table of contents Brand Overview Survey Target Group Maslow Theory Freudian Personality Theory Involvement Theory Conclusion References Internet Sources Enlargement Range


30 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 2, 2013
ISBN13 9783656380177
Publishers Grin Verlag
Pages 30
Dimensions 148 × 210 × 2 mm   ·   56 g
Language German