Market potential of the Ruma (c) Marker-System in the Canadian market for illicit drug testing - Caroline Bussenius - Books - Grin Verlag - 9783656050278 - November 11, 2011
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Caroline Bussenius
Market potential of the Ruma (c) Marker-System in the Canadian market for illicit drug testing

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Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Cologne University of Applied Sciences (Fakultät für Wirtschaftswissenschaften), language: English, abstract: The German company Ruma© GmbH has recognized the large demand for drug tests, and developed a new patented testing procedure, the Ruma© Marker-System. The firm already operates in eleven countries and is seeking further international opportunities. This thesis will therefore analyze the Canadian market for illicit drug testing, evaluate the potential of the Marker, and give the company a recommendation regarding a possible market entry.

62 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 11, 2011
ISBN13 9783656050278
Publishers Grin Verlag
Pages 62
Dimensions 148 × 210 × 4 mm   ·   101 g
Language German  

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