Marek Bogdan

Implementation of Corporate Social Responsibility at 3M Czech Republic Marek Bogdan

Master's Thesis from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Economics, Prague (University of Economics in Prague - Faculty of Business Administration), language: English, comment: Little of the CSR literature I found was dealing with the issue from the strategic perspective and none offered a specific implementation roadmap for executives to follow. The desire to write this thesis came from my background as a management consultant and was based on a specific request by the marketing director of 3M Czech Republic. Although the 3M-specific recommendations stated in chapter six are intended to serve as ideas for the company to create its own "concept", I hope that the paper will provide the CSR-committed executives worldwide with a strategy-focused implementation roadmap. , abstract: The aim of this thesis is to present the top management of 3M Czech Republic with a comprehensive solution to their CSR implementation task. The thesis starts by giving the reader an insight into the today's forms of business ownership including corporations and by covering the issue of governance explains why corporations need a solution like CSR. Subsequently, the theoretical foundations of CSR are presented, followed by an explanation of the actual business tool. Additionally, a generic implementation roadmap is devised together with key success factors of this process identified. Based on this generic roadmap, a tailored solution for 3M Czech Republic including specific recommendations on measures and key performance indicators is developed.