A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics - Marko Sarstedt - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642539640 - July 30, 2014
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Marko Sarstedt
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics 2nd ed. 2014 edition

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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

369 pages, 119 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 30, 2014
ISBN13 9783642539640
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 347
Dimensions 240 × 159 × 25 mm   ·   712 g
Language English  

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