Strategy and Communication for Innovation - Nicole Pfeffermann - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642414787 - January 20, 2014
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Nicole Pfeffermann
Strategy and Communication for Innovation 2nd ed. 2013 edition

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The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level.

498 pages, 32 black & white illustrations, 29 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 20, 2014
ISBN13 9783642414787
Publishers Springer-Verlag Berlin and Heidelberg Gm
Genre Aspects (Academic) > Business Aspects
Pages 465
Dimensions 163 × 240 × 30 mm   ·   848 g
Language French  
Editor Minshall, Tim
Editor Mortara, Letizia
Editor Pfeffermann, Nicole

Mere med samme udgiver

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