Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics - V. Kumar - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642201097 - October 20, 2012
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V. Kumar
Customer Relationship Management: Concept, Strategy, and Tools - Springer Texts in Business and Economics 2nd ed. 2012 edition

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This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.

550 pages, 115 black & white illustrations, 74 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 20, 2012
ISBN13 9783642201097
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 379
Dimensions 183 × 260 × 28 mm   ·   926 g
Language English  

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