Customer Knowledge Management: Improving Customer Relationship through Knowledge Application - Silvio Wilde - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642164743 - January 7, 2011
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Silvio Wilde
Customer Knowledge Management: Improving Customer Relationship through Knowledge Application 2011 edition

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Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management.

140 pages, 15 colour illustrations, 15 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 7, 2011
ISBN13 9783642164743
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 143
Dimensions 163 × 245 × 15 mm   ·   374 g
Language French  

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