The Right Sensory Mix: Targeting Consumer Product Development Scientifically - Diana Derval - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642120923 - September 19, 2010
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The Right Sensory Mix: Targeting Consumer Product Development Scientifically 2010 edition


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Berry-AMA Book Prize FINALIST 2011!"The Right Sensory Mix" is one of the four best marketing books in 2011 according to the American Marketing Association Foundation.


220 pages, 21 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 19, 2010
ISBN13 9783642120923
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 146
Dimensions 162 × 243 × 15 mm   ·   442 g
Language German  

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