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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry Oliver Gassmann Softcover reprint of hardcover 2nd ed. 2008 edition
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Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry
Oliver Gassmann
This book focuses on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of internationalisation, such as outside-in innovation in the early phases of R&D.
186 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 2, 2010 |
| ISBN13 | 9783642096389 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 186 |
| Dimensions | 155 × 235 × 10 mm · 320 g |
| Language | English |
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