The Relationship Marketer: Rethinking Strategic Relationship Marketing - Soren Hougaard - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783642032424 - November 9, 2009
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Soren Hougaard
The Relationship Marketer: Rethinking Strategic Relationship Marketing 2nd ed. 2010 edition

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This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

223 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 9, 2009
ISBN13 9783642032424
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 223
Dimensions 155 × 235 × 18 mm   ·   498 g
Language English  

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