How significant was the intern - Humphrys - Books - GRIN Verlag - 9783640937271 - June 15, 2011
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How significant was the intern

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Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Sheffield Hallam University, course: MA Public Relations, language: English, abstract: The 2010 UK general election was dubbed the 'internet election', and political party communications chiefs deployed a whole range of new weaponry in the bid to win the 'hearts and minds' of voters. This paper critically evaluates this statement using reference to current and recent high profile campaigns, plus reference to wider academic research and analysis.

Media Books     Book
Released June 15, 2011
ISBN13 9783640937271
Publishers GRIN Verlag
Pages 32
Dimensions 138 × 20 × 213 mm   ·   250 g   (Weight (estimated))
Language German  

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