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Customer Relationship Management in the Airline Industry Volker Schmid
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Customer Relationship Management in the Airline Industry
Volker Schmid
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Customer Relationship Management, 22 entries in the bibliography, language: English, abstract: To analyse the consumer behaviour presents an important criteria to be successful in the airline industry. This text gives answers to most relevant questions regarding consumer behaviour, using Air Lingus as an example. Finally, it includes a plan to implement a relationship marketing programme.
36 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 2, 2011 |
| ISBN13 | 9783640914487 |
| Publishers | Grin Verlag |
| Pages | 36 |
| Dimensions | 140 × 216 × 2 mm · 45 g |
| Language | German |
