Tell your friends about this item:
The Influence of Advertising on a Tourist Destination's Image: a Destination Related Analysis Simone Mayer
Do you have a profile? Log in
Get notified about new Simone Mayer releases
Our customers say:
Add to your iMusic wish list
The Influence of Advertising on a Tourist Destination's Image: a Destination Related Analysis
Simone Mayer
The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists? perception and looks at the effects which can be achieved by advertising.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 24, 2014 |
| ISBN13 | 9783639725704 |
| Publishers | AV Akademikerverlag |
| Pages | 52 |
| Dimensions | 3 × 150 × 220 mm · 96 g |
| Language | German |
See all of Simone Mayer ( e.g. Paperback Book )