The Value of Vague Preannouncements: Influencing Outcome Expectancies Through Uncertainty - Markus Moosbrugger - Books - AV Akademikerverlag - 9783639496420 - January 22, 2014
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Markus Moosbrugger
The Value of Vague Preannouncements: Influencing Outcome Expectancies Through Uncertainty

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The present study offers insights into a facet of uncertainty, commonly seen as undesirable, which did not receive much attention in research literature so far. While positive effects of uncertainty already are confirmed for related areas, such as consumer promotions, a research gap exists for the application of uncertainty within preannouncements. This study tries to fill the gap by extending the positive effects of uncertainty to preannouncements.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2014
ISBN13 9783639496420
Publishers AV Akademikerverlag
Pages 88
Dimensions 150 × 220 × 10 mm   ·   149 g
Language German  

See all of Markus Moosbrugger ( e.g. Paperback Book )