New Luxury Consumer Behavior and the Phenomenon of "Trading Up": the Necessity for Luxury Brands to Maintain Their Luster - Anta Kleschinski - Books - AV Akademikerverlag - 9783639491739 - December 3, 2014
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Anta Kleschinski
New Luxury Consumer Behavior and the Phenomenon of "Trading Up": the Necessity for Luxury Brands to Maintain Their Luster

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The relationship between luxury companies and their customers has changed. The question is, if these changes are in favor or disfavor for luxury brands and their prestigious image. The book analyses the highly debated phenomenon of "Trading Up" and new luxury consumer behavior. Detailed management implications in the end illustrate how luxury brands can successfully confront these changes. Secondary research helps to define the main concepts of the area of research, while primary research in form of interviews with industry experts (Chanel, Valentino) helps to analyze today?s luxury sector.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 3, 2014
ISBN13 9783639491739
Publishers AV Akademikerverlag
Pages 100
Dimensions 6 × 150 × 220 mm   ·   167 g
Language German  

See all of Anta Kleschinski ( e.g. Paperback Book )