Rest or Rip: Social Marketing on the Roads of Queensland - Lisa Pecnik - Books - AV Akademikerverlag - 9783639457926 - November 20, 2012
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Lisa Pecnik
Rest or Rip: Social Marketing on the Roads of Queensland

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Social marketing has often been questioned for it?s effectivness, eventhough, various successful campaigns have been conducted around the world. Social marketing is used to target social issues in societies by influencing the behavior of the target audience for the good. This paper presents the campaign "Wake Up to the Signs of Driver Fatigue" and shows how it has effectively addressed the issue of driver fatigue on the roads of Queensland, Australia.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2012
ISBN13 9783639457926
Publishers AV Akademikerverlag
Pages 68
Dimensions 150 × 220 × 10 mm   ·   119 g
Language German  

See all of Lisa Pecnik ( e.g. Paperback Book )