Alida Paunic

Does Oil Industry Need Marketing?: Example of Croatia Alida Paunic

We live in times where more attempts for deeper oil drilling is made, great environmental catastrophes connected with it occurs, in time of globalization where large company's aqua ire smaller national companies; in times of no generally agreed rule to compensate poor countries for waste, oil drilling or transport accident in full. These days require once more to think of energy industry, their role in the world and point to life cycle nature of its product. In that respect non renewable industries that have great negative influence on environment, potential social dangers need to incorporate these as well as pricing for future energy sustainability in their pricing and overall work policy. Security, safety and marketing that is aware of product life cycle need to be stress once more and repeated until we achieve Kardash scale 1.