A Review of Scenario Planning Literature - Katja Kirsch - Books - GRIN Verlag - 9783638762007 - September 30, 2007
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Katja Kirsch
A Review of Scenario Planning Literature

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Scholarly Essay from the year 2004 in the subject Business economics - General, grade: 73%, University of the West of England, Bristol (Bristol Business School), course: Developing Business Knowledge, 31 entries in the bibliography, language: English, comment: Literature Review of Sccenario Planning Literature , abstract: Scenarios are increasingly popular within both companies and non-profit organisations. A wide variety of scenario characteristics and approaches has developed. In this paper a definition of the term scenario is given before exploring the different underlying assumptions and characteristics of, and approaches to scenario planning. It then goes on and identifies lacks in scenario theory to conclude with a future outlook of further research.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2007
ISBN13 9783638762007
Publishers GRIN Verlag
Pages 40
Dimensions 213 × 3 × 138 mm   ·   45 g
Language German  

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