Zielgruppenselektion fuer Direktmarketingkampagnen: Scoringmodellierung bei unterrepraesentierter Zielgruppe unter Verwendung supplementierender Datenbestaende - Gersten Wendy Gersten - Books - Peter Lang GmbH, Internationaler Verlag - 9783631541579 - September 20, 2005
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Gersten Wendy Gersten
Zielgruppenselektion fuer Direktmarketingkampagnen: Scoringmodellierung bei unterrepraesentierter Zielgruppe unter Verwendung supplementierender Datenbestaende

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Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 20, 2005
ISBN13 9783631541579
Publishers Peter Lang GmbH, Internationaler Verlag
Dimensions 150 × 220 × 10 mm   ·   430 g
Language German  
Series Editor Johannes Ruhland, Ruhland

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