Storytelling - Klaus Fog - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783540883487 - June 8, 2010
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Klaus Fog
Storytelling 2nd ed. 2010 edition

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In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company's brand potential.

254 pages, 2 black & white illustrations, 26 colour illustrations, biography

Media Books     Book
Released June 8, 2010
ISBN13 9783540883487
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 254
Dimensions 181 × 237 × 18 mm   ·   811 g
Language English  

Mere med samme udgiver

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