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Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung Otto Altendorfer 1. Aufl. 2016 edition
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Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung
Otto Altendorfer
Der zweite Band des insgesamt vierbändigen Lehrbuchs dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Online; erläutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien.
363 pages, colour illustrations, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 18, 2015 |
| ISBN13 | 9783531139913 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 363 |
| Dimensions | 169 × 239 × 23 mm · 636 g |
| Language | German |
| Editor | Altendorfer, Otto |
| Editor | Hilmer, Ludwig |
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